Someone wrote to me about how I got started getting serious with my Etsy shop. It really helped me put together some thoughts. Here's what I wrote.
Thanks for asking, I think it helps me to consider the answers for a refresher.
I would say that in the beginning, yes, I built inventory. Have lots of it, all price ranges.
Each sale helped my morale too. I just couldn't believe it was really happening. Before that I thought $300 was a good year. I am high strung and get all flummoxed learning new stuff. Will I be good enough? Will people like me? lol
What made a big difference for me was having a friend who encouraged me and believed in me when I have a hard time doing that for myself. She put some of my things in a shop she manages on consignment. Having that foothold in the Real World helped me stay grounded. You know how the Internet can be so unreal?
I also joined the EtsyMudTeam and a good team is worth a fortune in experience.
Another factor is mastering each step. It used to take me almost half a day to package up a sale. Now I do it before breakfast. Here is a list of things you have to do and each one counts. Making you beautiful products, photography (the most important thing of all), listing with good descriptions and tags, marketing (getting seen), shipping and staying sane and happy.
But the biggest thing, I believe, is having your product stand out. Really research yourself and find something unique to your vision. Don't be afraid to put it out there. The amazing and wonderful thing about our times is your audience is HUGE, billions of potential customers. Share yourself with your target audience and be fearless!
You 6 should start a team if you haven't already. And send me a list of them, I will visit all their shops. Love your little foxes and that basket!!! Consider making small prints of the originals or greeting cards.
Write me anytime if I left something out.